Volume 14 Issue 3, December 2019

 

ARTICLE INFO
Article History:
Received: 2 August 2019
Accepted: 13 November 2019
Published: 31 December 2019

ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL, VOLUME 14 ISSUE 3

TARGET COSTING: ADOPTION AND ITS RELATIONSHIPS WITH COMPETITION INTENSITY, INTENDED STRATEGY AND FIRM SIZE


Helmi Hammami1, Mohammed Al-Omiri2, Taoufik Bouraoui3 and Ousama A. A.4

1Rennes School of Business, France.
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2Um Al Qura University, Saudi Arabia.
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3Rennes School of Business, France.
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4Qatar University, Qatar.
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ABSTRACT
The paper aims to examine the level of the adoption of the target costing (TC) system by Saudi manufacturing companies and its relationships with competition intensity, intended strategy and firm size. The paper used a questionnaire survey to measure the adoption of TC and the effect of competition intensity and intended strategy on this adoption. Descriptive statistic and regression analysis were preformed to analyse the data and obtain the results. This study found that Saudi manufacturing companies were interested to adopt the TC system. In addition, it found that the competition intensity positively affects TC adoption. Moreover, the study found that companies that used a differentiation strategy were more inclined to adopt the TC than those that used a cost leadership strategy. Finally, it found that large manufacturing companies tend to adopt TC more than small ones. This is among the pioneer studies to study the TC system in Saudi Arabia, introducing a new area of investigation. Moreover, the study contributes to managerial accounting research in developing economies by providing new insights into the underexplored Saudi Arabia market. The findings of this paper could elucidate the importance of adoption of TC as a technique with a potential to support the economic growth of the country.

Keywords: target costing, competitive environment, cost leadership strategy, differentiation strategy, emerging markets, Saudi Arabia.