Grahita Chandrarin^1*, Normah Omar², Dani Yuniawan³ and Eni Lisetyati<sup>4

1*</sup>University of Merdeka Malang, Indonesia
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²Accounting Research Institute, Universiti Teknologi MARA, Malaysia
³Faculty of Engineering, University of Merdeka Malang, Indonesia
⁴Faculty of Economics and Business, University of Merdeka Malang, Indonesia

The purpose of this research is to explore and describe the implementation of the Target Costing (TC) system as well as its effect on the dynamic capabilities (DC), success factors (SF) and dysfunctional behaviours (DB) of manufacturing firms in Indonesia. As there had been no prior research conducted on the consequences of the target costing implementation in Indonesia, this study, which had been one of the projects undertaken for improving the validity of variables and costing studies in Asia Pacific countries, was therefore performed by way of surveys along with the descriptive-quantitative and multiple regression analyses for gauging its impact on the company’s internal and competitive environment. It was found that better company performance results (PR) had not only stemmed from a low DB level, but were also influenced by the resulting strong DC from the implemented TC system. Apart from demonstrating the target pricing systems as being a triggering factor of DB, this study also discovered SF as being an insignificant aspect for determining the successful implementation of the target costing system.

Keywords: target costing, dynamic capabilities, dysfunctional behaviour, target costing implementation, product pricing.