Volume 20 Issue 1, April 2025

 

ARTICLE INFO
Article History:
Received: 12 November 2024
Accepted: 23 April 2025
Published: 30 April 2025

ASIA-PACIFIC MANAGEMENT ACCOUNTING JOURNAL. VOL. 20 ISSUE 1

EMPIRICAL ANALYSIS OF AI ADOPTION FOR TALENT ACQUISITION: A STUDY ON TECHNOLOGICAL, ORGANISATIONAL AND DEMOGRAPHIC DETERMINANTS

Parveen Kumari1♣, Richa Sharma2 and Jyoti Chandwani3

1Amity College of Commerce & Finance, Amity University, Noida, India
2ABS (Amity Business School), Amity University, Noida, India
3Vivekanand Institute of Management Studies & Research, Mumbai, India


ABSTRACT

Artificial Intelligence (AI) integration in talent acquisition is changing recruitment processes, yet the factors influencing its adoption remain underexplored. The main factors affecting the usage of AI technologies in talent acquisition across various organizations are examined in this study.  Utilizing the TOE model and Demographic characteristics, the research examines variables such as complexity, compatibility, competition, management support, relative advantages, and security & privacy concerns. The researchers have collected the data through a questionnaire and online survey from 240 employees working in IT companies based in Delhi-NCR.  Findings reveal that compatibility, competition, relative advantages, and security issues significantly influence AI adoption. Additionally, demographic variables such as income, professional experience, age, and education moderate these relationships. The results provide actionable insights that HR managers, AI developers, and organizational leaders can use to enhance the effective implementation of AI in recruitment. The study adds to the literature by offering a framework that bridges theoretical concepts with practical applications, guiding organizations in leveraging AI to optimize their hiring strategies.

Keywords: Artificial Intelligence, Demographic Factors, Recruitment, Talent Acquisition, Technology Adoption

Corresponding Author: Parveen Kumari; Amity College of Commerce & Finance, Amity University, Noida, India; Email: parveenkumari14@gmail.com